Branding

The Maritime Museum Foundation sits alongside the Maritime Museum with a focus on both marine education and fundraising. They approached Paradigm to develop a nascent identity just prior to a major event on Auckland’s waterfront. With limited time and budget, we professionalised their look, and developed a set of resources rolled out to a tight deadline. Auckland’s waterfront is in the process of major redevelopment, and the Foundation will play a key part in ensuring our maritime heritage will be acknowledged and shared for future generations.